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Meet Your Allies

Alisa Cook, Founder and CEO

A former educator turned entrepreneur, Alisa built Ally Marketing Systems on the belief that marketing should feel human, strategic, and rooted in real relationships.

After years as a school principal, she developed a talent for listening deeply, simplifying complex problems, and guiding people toward meaningful outcomes. Those same skills now shape her work as a founder.

Today, she helps B2B coaches, consultants, and service providers build sustainable lead systems that free them from the referral rollercoaster and give them predictable, high-quality client flow.

Alisa has supported CEOs of multimillion-dollar companies, emerging founders, and in-demand consultants who excel at their craft but struggle to consistently attract the right clients.

Her approach is thoughtful, personalized, and grounded in systems that eliminate overwhelm rather than create it. Quality over quantity. Clarity over chaos. Strategy over hustle.

Alisa’s mission is simple: help entrepreneurs grow without burning out and build businesses that support the lives they truly want to live.

Lindsay Redifer, Strategy & Content Lead

Lindsay is the Content and Strategy Lead at Ally Marketing Systems, where she helps our clients turn their expertise into clear, compelling, human-first communication that actually moves people.

Lindsay brings a rare blend of creativity, precision, and data-driven thinking to every campaign she builds.

At Ally, Lindsay plays a central role in shaping the messaging that powers our LinkedIn Authority Engine and Cold Email Engine. She is equally comfortable strategizing big-picture brand direction as she is polishing the smallest line of copy.

Nikki Jones, Outreach Manager

Nikki brings sharp strategy, consistency, and a client-first mindset to every project. Known for her collaboration skills, attention to detail, and ability to translate goals into actionable outreach strategies, Nikki thrives on delivering measurable results.

Career highlight: Nikki generated 125 qualified leads in one month for an Australian client who closed more than half of them, driving 120 percent business growth. She has also supported campaigns tied to recognizable brands such as Fox News, Godiva, and Shell Oil.

Brian Pallikunnel, Account Manager

Brian works directly with clients, where he helps founders and senior leaders understand their real challenges, and craft outreach systems that support sustainable growth. A Northern Illinois University graduate, he brings curiosity, drive, and a genuine eagerness to continuous learning.

We don’t scale for ego. We scale for you.

  • Client service that actually serves,

  • Project management that doesn’t drop balls, and

  • Bespoke tech solutions that don’t require a PhD to operate.

Frequently Asked Questions

Answers to common questions about Ally Marketing Systems LLC and our marketing services.

What kind of experience does your team have?

Our team’s experience ranges from years of writing everything from social media posts to 30K word books for clients to website building. Plus, we have an amazing Project Manager who keeps everyone organized and gets tasks completed on time. Altogether we have over two decades of marketing experience for all kinds of clients. Today, we’re focusing our efforts on entrepreneurs and coaches like you to help you generate leads and build a name for yourself online.

Do you offer ongoing marketing relationships or contracts?

Absolutely! Our business is built on a foundation of long-term relationships, our favorite way to work with our clients. That gives us significantly more data on your clients, better information on you and how you work, and helps us support you as you grow your brand.

Need something short term? No problem. Let us know how long you’d like to work together and we’ll go from there.

Do you offer video marketing?

Yes, we offer video marketing. We have wonderful partners who film, edit, and caption your videos for ads, socials, and websites. Let us know what you need and we’ll get it for you.

How much involvement do you need from me and my team?

We need you to be a part of our process at the beginning of our relationship together. We’ve built a wonderful platform that breaks down every task we need from you and what you can expect from us as we build your marketing resources together. As we get going, we’ll dial down your involvement to regular check-in meetings and reports about the results of your campaigns.

How much do you charge for services?

Marketing is a complex business, so we find the best approach is to meet with you, find out what you need and why, then present a proposal specific to you. That way you can have much more say as to what services you pay for and for how long, how involved you are, and how you’ll work with our team.

How do I get started?

All you have to do is click the button below and fill out a quick form to let us know who you are, what services you offer, and where you need help. We’ll be in touch with you within one business day.

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